The announcement of Mountain Lion, Apple's latest Mac OSX update, is another sign that Apple isn't resting on its laurels and marks an ominous turning point for their competitors. While 10.7, or Lion, was intended to create a more enclosed and unified ecosystem – the distance between iOS5 products, like the iPad and iPhone, and Mac OSX was still notable.
Apps are the buzz of the digital industry, fighting tooth and nail with “the cloud” for the attentions of developers and investors alike. There's good reason for the attention; there's a lot of money to be made – as has been proven by “Angry Birds” developer, Rovio – and there's plenty of room for innovation. The potential for making an impact in a thriving and infantile industry seems to be limitless... but are app creators missing a trick?
It's a buzzword these days, and one that's becoming hotly contested, but the app market (to coin a mongrel phrase) is still a strangely blinkered beast. Do major brands understand the broad reaching and powerful Android Market as a real option?
Apps are available for several major platforms, the ubiquitous App Store for Apple's iOS devices, Android's Market and Windows has Marketplace. There's a reason I've missed out Blackberry's App World... the platform's busted.
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