Apps are the buzz of the digital industry, fighting tooth and nail with “the cloud” for the attentions of developers and investors alike. There's good reason for the attention; there's a lot of money to be made – as has been proven by “Angry Birds” developer, Rovio – and there's plenty of room for innovation. The potential for making an impact in a thriving and infantile industry seems to be limitless... but are app creators missing a trick?
Facebook has wrongly become synonymous with social media. The dominant network now has more than half a billion members; that means more than 1 in 14 people on the planet are on Facebook, and 1 in 3 in the UK. SecondMarket's valuation puts the company's worth at an astronomical figure of more than $41 billion.