Gilbarco Veeder-Root provides market-leading fuel dispensing technology to six continents
With operational regions spanning the entire globe, Gilbarco Veeder-Root's online offering is diverse and multi-faceted. When GVR created a US website for online B2B content, they needed regional variants and broad-spanning control for their worldwide operations. They asked us to facilitate the expansion of the site into a global hub.
Gilbarco Veeder-Root is a long term client of our sister design agency, Make it Clear. They approached us to develop the hub due to our experience working with content management systems and databases. The hub would need a high level of customisability, accessible by the GVR marketing team, Drupal, our native, open source CMS was the perfect fit for the solution.
A Drupal Content Management System allowed us to give Gilbarco Veeder-Root deep control within their website and regional variants. With Drupal, it was possible to produce individual pages with multi-regional relevance. The affiliated database is easy to integrate with existing content and simple for marketing teams to manage. Ajax made attractive effects and animations possible.